Privacy Policy

Last updated: January 10, 2025


Welcome to the website and mobile services of Shapes B.V. (referred to collectively as “Shapes”, “we”, “our” or “us”). This Privacy Policy outlines how we handle your personal information when you access or use our website, mobile application, or engage with us through other means (collectively, the “Services”).


By using our Services, you acknowledge that you have read and understood this Privacy Policy, and agree to the terms described herein. If you disagree with any part of the Policy, please refrain from using our Services.


Our operations are based in the Netherlands, but we serve users worldwide.


1. Information We Collect

We may collect and process the following categories of personal information:


a) Information You Provide Directly

This includes:

  • Full name, email address, mailing/billing address, and phone number

  • Account login credentials (username, password)

  • Order-related data (items purchased, payment confirmation, shipping info)

  • Any content you submit (e.g., product reviews, support inquiries, or survey responses)

b) Automatically Collected Data

We automatically collect data regarding your interaction with our Services, which may include:

  • Device type, browser version, IP address, and system settings

  • Pages visited, links clicked, time spent on pages

  • Cookies, pixel tags, log files, and mobile identifiers (e.g., IDFA or GAID)

c) Third-Party Data Sources

We may receive information about you from:

  • Third-party payment processors (e.g., Shopify, PayPal, Afterpay)

  • Social media platforms when you interact with our social features

  • Marketing or advertising partners that provide analytics or campaign performance data


2. How We Use Your Information

We use personal information to:

  • Provide and manage your access to our Services

  • Process transactions, returns, and order fulfillment

  • Offer personalized experiences and improve our Services

  • Communicate service updates, promotions, and customer support

  • Protect against fraud, unauthorized access, or security breaches

You may opt out of receiving promotional messages at any time.


3. Cookies and Tracking Technologies

We utilize cookies and other tracking tools (e.g., SDKs, web beacons) to:

  • Analyze traffic and usage behavior

  • Store your preferences

  • Provide targeted advertisements based on your interests

  • Improve the performance and relevance of our content

You may manage your cookie preferences in your browser or through the cookie settings on our website.


4. Sharing and Disclosure of Information

We do not sell your personal data for direct marketing. However, we may share information with trusted service providers and partners, such as:

  • Web hosting and e-commerce platforms (e.g., Shopify)

  • Payment processors (e.g., PayPal, Afterpay)

  • Fulfillment, shipping, marketing, and customer support partners

  • Advertising and analytics providers (e.g., Google Ads, Meta)

We may also share information:

  • To comply with legal obligations or respond to lawful requests

  • To prevent fraud or enforce our terms

  • In the event of a merger, sale, or corporate restructuring


5. Marketing and Analytics

We use Google Analytics, Meta advertising services, and other tools to:

  • Monitor engagement and behavior

  • Tailor advertising based on your interests

  • Improve campaign effectiveness

You can opt out via:

  • Google’s Ad Settings or the Google Analytics Opt-out Browser Add-on

  • Meta’s privacy controls at Facebook Privacy


6. Your Rights

Depending on your location, you may have rights under data protection laws, including:

  • Access to your data and how we use it

  • Correction of inaccurate information

  • Deletion of personal information

  • Objection to data processing for targeted ads

  • Data portability

  • Withdrawal of consent at any time

  • Non-discrimination for exercising these rights

To exercise these rights, contact us at: support@getshapesfashion.com


7. Data Security and Retention

We implement reasonable safeguards to protect your data. However, no system is foolproof. You provide information at your own risk.

We retain personal data for as long as necessary to:

  • Fulfill the purpose it was collected for

  • Comply with legal obligations

  • Maintain security and resolve disputes

8. International Transfers

If you reside outside the Netherlands, your data may be processed in the EU or transferred to jurisdictions where data protection laws may differ. For EEA, UK, or Swiss residents, transfers are made under Standard Contractual Clauses or other legal mechanisms.


9. Children’s Privacy

Shapes’ Services are intended for individuals who are of legal age in their jurisdiction. We do not knowingly collect data from children under 13. If we learn that such data has been collected, we will delete it promptly.


10. User-Generated Content and Social Features

Content submitted to public areas of our Services (e.g., reviews) is visible to others. We cannot control how third parties use such content.


11. Third-Party Sites and Services

Our Services may link to or integrate with third-party sites. Their privacy practices may differ from ours. Please review their policies before sharing data.


12. Do Not Track & Opt-Out Signals

We honor Global Privacy Control (GPC) signals where required. Learn more at: https://globalprivacycontrol.org


13. Changes to This Policy

We may update this Privacy Policy as needed. Updates will be posted with a revised "Last Updated" date. Continued use of the Services after changes means you accept them.


Contact Us

If you have any questions or wish to exercise your rights, please contact us: via support@getshapesfashion.com